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Week - 1 |
Introduction to the game industry: global structure and growth |
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Week - 2 |
Fundamentals of the game economy: revenue and expense items |
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Week - 3 |
Business models by game genres |
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Week - 4 |
Financial planning and investment processes |
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Week - 5 |
Mobile, PC, and console markets: structure and trends |
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Week - 6 |
Microtransactions, advertising models, and virtual goods |
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Week - 7 |
Introduction to market research and data analysis |
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Week - 8 |
Collaborations with publishers and funding sources |
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Week - 9 |
Game launch and marketing planning |
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Week - 10 |
Pricing strategies and profitability |
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Week - 11 |
Competition analysis and marketing trends |
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Week - 12 |
International markets and localization strategies |
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Week - 13 |
Economic approaches for independent developers |
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Week - 14 |
The game industry in Turkey and future vision
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