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Week - 1
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Introduction to the game industry: global structure and growth |
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Week - 2
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Fundamentals of the game economy: revenue and expense items |
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Week - 3
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Business models by game genres |
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Week - 4
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Financial planning and investment processes |
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Week - 5
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Mobile, PC, and console markets: structure and trends |
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Week - 6
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Microtransactions, advertising models, and virtual goods |
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Week - 7
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Introduction to market research and data analysis |
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Week - 8
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Collaborations with publishers and funding sources |
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Week - 9
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Game launch and marketing planning |
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Week - 10
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Pricing strategies and profitability |
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Week - 11
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Competition analysis and marketing trends |
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Week - 12
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International markets and localization strategies |
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Week - 13
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Economic approaches for independent developers |
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Week - 14
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The game industry in Turkey and future vision
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Anadolu Info Package 
Turkish
English