| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
ARAŞ. GÖR. UMUT SUNKAR |
| Mode of Delivery |
The mode of delivery of this course is face to face. |
| Prerequisites |
There is no prerequisite or co-requisite for this course |
| Courses Recomended |
There is no recommended optional programme component for this course |
| Recommended Reading List |
- |
| Assessment methods and criteria |
1 quiz 1 final exam |
| Work Placement |
N/A |
| Catalog Content |
Introduction to the Gaming Industry and Global Market Dynamics; Economic Structure of the Gaming Industry; Business Models and Distribution Channels; Financial Planning in Game Development Processes; Revenue Models and Microtransactions; Characteristics of Mobile, PC, and Console Markets; Market Research Methods and Trend Analysis; Investment and Publisher Relations; Game Launch Strategies; Pricing and Profitability Analysis; Industry Competition and Marketing Trends; International Market Differences; Localization and Cultural Adaptation; Economic Strategies for Independent Game Developers; Gaming Ecosystem in Turkey. |
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