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Week - 1 |
Concepts and fundamentals of international marketing |
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Week - 2 |
Target audience analysis in the global game market |
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Week - 3 |
Effects of cultural differences on marketing |
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Week - 4 |
Concepts of localization and globalization |
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Week - 5 |
Localization processes: planning and implementation |
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Week - 6 |
Content and language adaptation techniques |
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Week - 7 |
Publishing strategies and international collaborations |
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Week - 8 |
Advertising campaigns and launch plans |
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Week - 9 |
User behaviors and cultural codes |
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Week - 10 |
Launch strategies in regional markets |
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Week - 11 |
Localization quality processes |
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Week - 12 |
Effects of localization on sales and revenue |
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Week - 13 |
Successful case studies |
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Week - 14 |
Final project presentations and evaluation |
Anadolu Info Package 
Turkish 
English