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Week - 1
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Concepts and fundamentals of international marketing |
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Week - 2
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Target audience analysis in the global game market |
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Week - 3
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Effects of cultural differences on marketing |
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Week - 4
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Concepts of localization and globalization |
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Week - 5
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Localization processes: planning and implementation |
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Week - 6
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Content and language adaptation techniques |
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Week - 7
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Publishing strategies and international collaborations |
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Week - 8
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Advertising campaigns and launch plans |
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Week - 9
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User behaviors and cultural codes |
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Week - 10
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Launch strategies in regional markets |
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Week - 11
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Localization quality processes |
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Week - 12
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Effects of localization on sales and revenue |
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Week - 13
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Successful case studies |
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Week - 14
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Final project presentations and evaluation |
Anadolu Info Package 
Turkish 
English