| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
ARAŞ. GÖR. UMUT SUNKAR |
| Mode of Delivery |
The mode of delivery of this course is face to face. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
- |
| Assessment methods and criteria |
1 quiz 1 final exam |
| Work Placement |
N/A |
| Catalog Content |
International Marketing Principles; Global Game Market Dynamics; Impact of Cultural Differences on Marketing; Localization Process and Strategies; Language and Content Adaptation Techniques; Target Audience and Market Segmentation; Distribution and Publishing Strategies; Advertising and Promotional Campaigns; User Behaviors and Cultural Codes; Localization Quality Processes; International Collaborations; Region-Specific Launch Tactics; Case Studies; Global Competition and Adaptation; Impact of Localization on Game Revenues. |
Anadolu Info Package 
Turkish 
English