|
Week - 1
|
industrial markets and products |
|
Week - 2
|
industrial marketing concept |
|
Week - 3
|
defining the industrial markets |
|
Week - 4
|
defining the oppurtunities of industrial markets |
|
Week - 5
|
industrial market segmentation |
|
Week - 6
|
industrial buyer behaviour |
|
Week - 7
|
designing the industrial marketing mix |
|
Week - 8
|
planning and developing of industrial products |
|
Week - 9
|
industrial price strategy |
|
Week - 10
|
industrial distribution strategy |
|
Week - 11
|
industrial promotion strategy |
|
Week - 12
|
controlling of industrial marketing programmes |
|
Week - 13
|
customer acquisition strategies and customer-buyer relationships |
|
Week - 14
|
Case study |
Anadolu Info Package 
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