|
Week - 1
|
definition of marketing, its scope and core concepts |
|
Week - 2
|
marketing management and marketing management philosophies |
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Week - 3
|
Marketing challenges for the 2000s and over: Evolution of marketing from transactional marketing to relationship marketing |
|
Week - 4
|
strategic planning and the marketing process, mission statement, objectives, business portfolio analysis, market growth grid. |
|
Week - 5
|
marketing environment: micro environment and its effect on marketing |
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Week - 6
|
marketing environment: Effect of macro environmental factors on marketing (demography, technology, economy, nature, culture, legal factors) |
|
Week - 7
|
First week of midterms |
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Week - 8
|
2. week for midterms |
|
Week - 9
|
Marketing information system |
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Week - 10
|
marketing research |
|
Week - 11
|
market segmentation and selection of target markets |
|
Week - 12
|
positioning strategies |
|
Week - 13
|
A short description of marketing mix elements |
Anadolu Info Package 
Turkish
English