|
Week - 1
|
Service concept and importance of service sector |
|
Week - 2
|
Differences of service and product |
|
Week - 3
|
Services and classification of services |
|
Week - 4
|
Marketing mix component in service marketing: Product |
|
Week - 5
|
Distribution in service marketing |
|
Week - 6
|
Pricing in services |
|
Week - 7
|
Promotion mix component in service marketing: Promotion and Advertisement |
|
Week - 8
|
Promotion mix component in service marketing: Public Relation and Personal Selling |
|
Week - 9
|
Direct Marketing in service marketing |
|
Week - 10
|
Service marketing and staff |
|
Week - 11
|
Service and Customers, physical evidences in service marketing |
|
Week - 12
|
Service marketing capacity and demand management |
|
Week - 13
|
Service quality and service comparison |
|
Week - 14
|
Relational marketing in service marketing |
Anadolu Info Package 
Turkish
English