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Week - 1 |
Introduction to International Business: What is International Business? |
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Week - 2 |
The Concept of Globalisation |
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Week - 3 |
The Emergence and Historical Development of International Business |
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Week - 4 |
International Trade Theories |
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Week - 5 |
International Environment: Economic and Financial Environment |
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Week - 6 |
International Environment: Political and Legal Environment |
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Week - 7 |
The Role of Culture in International Business |
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Week - 8 |
Internationalization Strategies |
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Week - 9 |
Competitiveness in International Markets |
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Week - 10 |
International Business Management |
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Week - 11 |
Organisation in International Businesses |
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Week - 12 |
Marketing in International Business |
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Week - 13 |
Ethics, Social Responsibility and Sustainability in International Business |
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Week - 14 |
Case Studies in International Business |
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