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Week - 1
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The concept and the content of marketing management |
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Week - 2
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Marketing Management Approach and New Trends |
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Week - 3
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Analysis of Marketing Opportunities: Marketing Environment |
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Week - 4
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Analysis of Marketing Opportunities: Marketing Information System and Marketing Research |
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Week - 5
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Strategic planning and the marketing process |
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Week - 6
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Market types and consumer behavior |
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Week - 7
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Market segmentation, targeting and positoning strategies |
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Week - 8
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Product and Service Concept |
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Week - 9
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New product development and product life-cycle strategies |
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Week - 10
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Service marketing |
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Week - 11
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Distribution channels and retailing |
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Week - 12
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Pricing and pricing strategies |
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Week - 13
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Promotion |
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Week - 14
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International Marketing |
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