| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. MİNE OYMAN |
| Mode of Delivery |
The mode of delivery of this course is distance and online |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
It is suggested for students to take İŞL 543 Customer Relationship Management course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 midterm exam and 1 final exam, attendance to forums and webinars |
| Work Placement |
Not Applicable |
| Catalog Content |
Concept and Context of Marketing; Marketing Management: Approaches, Changes and Trends; Understanding Markets and Consumers: Analysis of Marketing Opportunities; Analysis of Environmental Factors, Micro and Macro Environmental Factors and their Effects; Marketing Information Systems and Research; Marketing Planning; Types of Market and Buyer Behavior: Consumers Market and Industrial Markets; Designing a Customer-Driven Marketing Strategy: Market Segmentation, Target Marketing and Positioning; Create Value for Target: Products and Service, Product and Service Strategies Value Engaging with Target: Marketing Channels and Retailing. |
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