|
Week - 1
|
What is advertising? |
|
Week - 2
|
What is advertising? |
|
Week - 3
|
Integrated Marketing Communications and Advertising |
|
Week - 4
|
Integrated Marketing Communications and Advertising |
|
Week - 5
|
Communication Effects of Advertising |
|
Week - 6
|
Communication Effects of Advertising |
|
Week - 7
|
Midterm |
|
Week - 8
|
Advertising Industry and Institutions |
|
Week - 9
|
Advertising Industry and Institutions |
|
Week - 10
|
Advertising and Consumers |
|
Week - 11
|
Advertising and Consumers |
|
Week - 12
|
Advertising Planning Process |
|
Week - 13
|
Advertising Planning Process |
|
Week - 14
|
Final Exam |
Anadolu Info Package 
Turkish
English