|
Week - 1
|
-Relationship Between Marketing, Advertising and Media Planning |
|
Week - 2
|
Relationship Between Marketing, Advertising and Media Planning |
|
Week - 3
|
Media Planning Process |
|
Week - 4
|
Media Planning Process |
|
Week - 5
|
Basic Terms of Media Planning |
|
Week - 6
|
Basic Terms of Media Planning |
|
Week - 7
|
Midterm exam |
|
Week - 8
|
Media Measurements |
|
Week - 9
|
Media Aims and Strategies |
|
Week - 10
|
Media Aims and Strategies |
|
Week - 11
|
Comparison of Media Classes |
|
Week - 12
|
Digital Media Planning |
|
Week - 13
|
Media Costs and Buying |
|
Week - 14
|
Final Exam |
Anadolu Info Package 
Turkish
English