Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Consumer behavior concept and properties
Week - 3	Consumer behavior concept and properties
Week - 4	The Role and Importance of Consumer Behavior in Marketing
Week - 5	Consumers as Decision Makers: Shopping, Purchasing and Evaluation
Week - 6	Consumers as Decision Makers: Shopping, Purchasing and Evaluation II
Week - 7	Midterm Exam
Week - 8	Individual Effects on Consumer Behavior
Week - 9	Cultural Effects on Consumer Behavior
Week - 10	Group Effects on Consumer Behavior
Week - 11	Group Effects on Consumer Behavior II
Week - 12	Consumer Purchase Decision Process
Week - 13	The Digital Age and Its Effects on Consumer Behavior
Week - 14	Final exam