|
Week - 1
|
Data-Driven Brand Analysis |
|
Week - 2
|
Information Resources in the Scientific Research Process |
|
Week - 3
|
Research Approaches and Designs |
|
Week - 4
|
Quantitative Analyses: Descriptive and Predictive Statistics |
|
Week - 5
|
Quantitative Analyses: Sentiment and Social Network Analyses |
|
Week - 6
|
Qualitative Analyses: Content and Discourse Analyses |
|
Week - 7
|
Mid-Term |
|
Week - 8
|
Brand Communication Research and other communication research |
|
Week - 9
|
Physiological Measurements and Attitude Scales |
|
Week - 10
|
Survey |
|
Week - 11
|
İnterview |
|
Week - 12
|
Observation |
|
Week - 13
|
Data Interpretation |
|
Week - 14
|
Final Exam |
Anadolu Info Package 
Turkish
English