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Week - 1 |
Intro to Marketing Communications |
|
Week - 2 |
Intro to Marketing Communications II |
|
Week - 3 |
Marketing Communications Management |
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Week - 4 |
Advertising |
|
Week - 5 |
Public Relations |
|
Week - 6 |
Personal Selling |
|
Week - 7 |
Midterm |
|
Week - 8 |
Sales Promotions |
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Week - 9 |
Sales Promotions-II |
|
Week - 10 |
Marketing Communications in the Digital Age |
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Week - 11 |
Marketing Communications in the Digital Age-II |
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Week - 12 |
Other Marketing Communications Elements and Practices |
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Week - 13 |
Other Marketing Communications Elements and Practices - II |
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Week - 14 |
Final Exams |