|
Week - 1
|
Campaign Process in Brand Communication |
|
Week - 2
|
Other Tools Used in Brand Communication |
|
Week - 3
|
Global and Global Campaigns (Advertising and Public Relations); |
|
Week - 4
|
Corporate Brand Communication Campaigns |
|
Week - 5
|
Strategic Issue Management in Corporate Brand Communication |
|
Week - 6
|
Political Communication Campaigns |
|
Week - 7
|
Midterm |
|
Week - 8
|
Destination Marketing |
|
Week - 9
|
Campaign Cases in Destination Marketing |
|
Week - 10
|
Social Media Campaigns |
|
Week - 11
|
Luxury Product Branding and Campaigns |
|
Week - 12
|
Evaluation of Brand Communication Campaigns, Audit, Legal and Ethical Issues |
|
Week - 13
|
Legal and Ethical Regulations and Regulatory Institutions in Brand Communication in Turkey |
|
Week - 14
|
Final Exam |
Anadolu Info Package 
Turkish
English