Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction to Brand Design
Week - 2	Evaluation of Branding in terms of Market
Week - 3	Evaluation of Branding in terms of Market
Week - 4	All Elements of a Brand; Sensory and Experiential Branding
Week - 5	All Elements of a Brand; Sensory and Experiential Branding
Week - 6	Viral Brand Management and Digitalized Brands
Week - 7	Midterm exam
Week - 8	Brand Communities and Communication;
Week - 9	Brand Communities and Communication
Week - 10	Brand Communities and Communication;
Week - 11	Radio and Television in Brand Communication Applications
Week - 12	The Newest Paradigm in Brand Management: Neuromarking
Week - 13	New Trends in Brand Communication
Week - 14	Final Exam