|
Week - 1
|
ability to describe concept of public relations |
|
Week - 2
|
ability to explain aims, functions and models of internal public relations |
|
Week - 3
|
ability to describe media relations |
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Week - 4
|
ability to explain the techineques which is used on traditional and digital media relations |
|
Week - 5
|
ability to compare with private ans public sector public relations practices |
|
Week - 6
|
ability to explain how to consider public relations ans communication pracrices in context of governance |
|
Week - 7
|
mid-term |
|
Week - 8
|
ability to define concept of issues management |
|
Week - 9
|
abilitiy to explain concept of crisess management |
|
Week - 10
|
ability to explain concept of corporate social responsibility |
|
Week - 11
|
ability to explain concepts which are related to corporate social responsibility |
|
Week - 12
|
ability to explain coprporate reputation |
|
Week - 13
|
ability to explain components of coprporate reputation |
|
Week - 14
|
final examinations |