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Week - 1
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New Media and Dijital Transformation |
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Week - 2
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Transition from Traditional PR to Digital PR |
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Week - 3
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Digitized Target Audience |
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Week - 4
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Digitalization and Social Media |
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Week - 5
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Review of 1st and 2nd Week Contents and Question Solving |
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Week - 6
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Review of 3rd and 4th Week Contents and Question Solving |
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Week - 7
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Midterm Exam |
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Week - 8
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Story and Persuasion in Digital Environments |
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Week - 9
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Big Data and Artificial Intelligence in PR |
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Week - 10
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Virtual Reality and Augmented Reality in PR |
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Week - 11
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Digitalization in PR Application Areas |
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Week - 12
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Review of 8th and 9th Week Contents and Question Solving |
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Week - 13
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Review of 10th and 11th Week Contents and Question Solving |
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Week - 14
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Final Exam |
Anadolu Info Package 
Turkish
English