|
Week - 1
|
Sports Industry and Marketing |
|
Week - 2
|
Consumer in sport and fan behaviour |
|
Week - 3
|
Segmenting Sports Market. |
|
Week - 4
|
Positioning |
|
Week - 5
|
Sports Product |
|
Week - 6
|
Product Management |
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Week - 7
|
MID TERM |
|
Week - 8
|
Pricing in Sports |
|
Week - 9
|
Distribution Channels in Sports |
|
Week - 10
|
Logistic mix |
|
Week - 11
|
Communication Process |
|
Week - 12
|
Marketing Communication in Sports |
|
Week - 13
|
Strategic Sports Marketing Management |
|
Week - 14
|
FINAL EXAM |
Anadolu Info Package 
Turkish
English