Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Basic Concepts and Scope of Marketing
Week - 2	Marketing and Strategy
Week - 3	Marketing Environment
Week - 4	Marketing Environment II
Week - 5	Marketing and Change
Week - 6	Marketing and Change II
Week - 7	Midterm
Week - 8	Marketing Information System and Marketing Research
Week - 9	Consumer Markets and Consumer Behaviors
Week - 10	Industrial Markets and Buyer Behaviors
Week - 11	Industrial Markets and Buyer Behaviors II
Week - 12	Globalization and Marketing
Week - 13	Globalization and Marketing II
Week - 14	Final Exam