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Week - 1
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Global Marketing: Key Concepts and Scope |
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Week - 2
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Global Marketing: Key Concepts and Scope-II |
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Week - 3
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Economic and Demographic Conditions Affecting Global Marketing |
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Week - 4
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Economic and Demographic Conditions Affecting Global Marketing-II |
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Week - 5
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Effects of Cultural, Political and Technological Environment on Global Marketing |
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Week - 6
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International Market Entry Strategies |
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Week - 7
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Midterm |
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Week - 8
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Product and Service Strategies for Global Markets |
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Week - 9
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Product and Service Strategies for Global Markets-II |
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Week - 10
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Pricing Strategies in Global Markets |
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Week - 11
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Pricing Strategies in Global Markets-II |
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Week - 12
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Distribution Strategies in Global Markets |
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Week - 13
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Global Communication Strategies |
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Week - 14
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Final exam |
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