Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing as a Value Creation Process
Week - 2	Marketing Management Process
Week - 3	Marketing Strategies and Competition
Week - 4	Marketing Strategies and Competition-II
Week - 5	Product Management
Week - 6	Product Management-II
Week - 7	Ara Sınav
Week - 8	Price Management
Week - 9	Channel Management
Week - 10	Marketing Communication Management
Week - 11	Marketing Communication Management-II
Week - 12	Evaluation of Marketing Performance and Control
Week - 13	Evaluation of Marketing Performance and Control-II
Week - 14	Final Sınavı