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Week - 1 |
What is advertising? |
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Week - 2 |
What is advertising? |
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Week - 3 |
Integrated Marketing Communications and Advertising |
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Week - 4 |
Integrated Marketing Communications and Advertising |
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Week - 5 |
Communication Effects of Advertising |
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Week - 6 |
Communication Effects of Advertising |
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Week - 7 |
Midterm |
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Week - 8 |
Advertising Industry and Institutions |
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Week - 9 |
Advertising Industry and Institutions |
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Week - 10 |
Advertising and Consumers |
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Week - 11 |
Advertising and Consumers |
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Week - 12 |
Advertising Planning Process |
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Week - 13 |
Advertising Planning Process |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English