| Week  - 1 | Cultural and Social Dimension of Internet and Mobile Technologies | 
                                                
                            | Week  - 2 | Cultural and Social Dimension of Internet and Mobile Technologies | 
                                                
                            | Week  - 3 | Foundations of Mobile Marketing | 
                                                
                            | Week  - 4 | Foundations of Mobile Marketing | 
                                                
                            | Week  - 5 | Mobile Commerce | 
                                                
                            | Week  - 6 | Mobile Commerce | 
                                                
                            | Week  - 7 | Midterm Exam | 
                                                
                            | Week  - 8 | Features of a Successful Mobile Marketing Campaign and Examples from World. | 
                                                
                            | Week  - 9 | Features of a Successful Mobile Marketing Campaign and Examples from World. | 
                                                
                            | Week  - 10 | Internet and Mobile Marketing in Turkey | 
                                                
                            | Week  - 11 | Internet and Mobile Marketing in Turkey | 
                                                
                            | Week  - 12 | Data and Data Mining in Internet and Mobile Marketing | 
                                                
                            | Week  - 13 | Data and Data Mining in Internet and Mobile Marketing | 
                                                
                            | Week  - 14 | Final Exam |