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Week - 1 |
-Relationship Between Marketing, Advertising and Media Planning |
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Week - 2 |
Relationship Between Marketing, Advertising and Media Planning |
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Week - 3 |
Media Planning Process |
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Week - 4 |
Media Planning Process |
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Week - 5 |
Basic Terms of Media Planning |
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Week - 6 |
Basic Terms of Media Planning |
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Week - 7 |
Midterm exam |
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Week - 8 |
Media Measurements |
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Week - 9 |
Media Aims and Strategies |
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Week - 10 |
Media Aims and Strategies |
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Week - 11 |
Comparison of Media Classes |
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Week - 12 |
Digital Media Planning |
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Week - 13 |
Media Costs and Buying |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English