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Week - 1
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Sustainability, corporate social responsibility and public relations |
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Week - 2
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Public Relations and Ethics in terms of Sustainability |
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Week - 3
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Public Relations and Ethics in terms of Sustainability
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Week - 4
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Public Relations in Sustainable Brand Understanding |
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Week - 5
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Public Relations in Sustainable Brand Understanding |
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Week - 6
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Creating and Sharing Sustainable Strategic Plans |
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Week - 7
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Midterm Exam |
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Week - 8
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Measuring and Reporting Sustainability in Public Relations |
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Week - 9
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Increasing Sustainability Awareness with Social Networks |
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Week - 10
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Increasing Sustainability Awareness with Social Networks |
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Week - 11
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Increasing Sustainability Awareness with Mass Media |
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Week - 12
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Increasing Sustainability Awareness with Mass Media |
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Week - 13
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Increasing Sustainability Awareness in Face-to-Face Environments |
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Week - 14
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Final Exam |