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Week - 1 |
New Media and Dijital Transformation |
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Week - 2 |
Transition from Traditional PR to Digital PR |
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Week - 3 |
Digitized Target Audience |
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Week - 4 |
Digitalization and Social Media |
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Week - 5 |
Review of 1st and 2nd Week Contents and Question Solving |
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Week - 6 |
Review of 3rd and 4th Week Contents and Question Solving |
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Week - 7 |
Midterm Exam |
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Week - 8 |
Story and Persuasion in Digital Environments |
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Week - 9 |
Big Data and Artificial Intelligence in PR |
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Week - 10 |
Virtual Reality and Augmented Reality in PR |
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Week - 11 |
Digitalization in PR Application Areas |
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Week - 12 |
Review of 8th and 9th Week Contents and Question Solving |
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Week - 13 |
Review of 10th and 11th Week Contents and Question Solving |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English