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Week - 1
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The advertising campaign process and its levels and the sides to the advertising campaign are explained. |
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Week - 2
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Situation Analysis in Advertising Campaigns
stages are described |
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Week - 3
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Strategic Planning and Creative Strategy are explained. |
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Week - 4
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How Creative Applications in Advertising are realized is explained with examples of different media |
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Week - 5
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Exam questions and answers for the first 4 units were realized |
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Week - 6
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Characteristics of Traditional Media as Advertising Tools and Media Planning are explained. |
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Week - 7
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It is explained how Digital Media Planning is realized in Advertising Campaigns. |
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Week - 8
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It is explained how effectiveness measurement is realized in advertising campaigns. |
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Week - 9
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The relationship between Advertising Campaigns and Other Marketing Communication Practices is explained. |
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Week - 10
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Questions about the last 4 units of the book are asked and answered. |
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Week - 11
|
Yok |
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Week - 12
|
Yok |
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Week - 13
|
Yok |
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Week - 14
|
Yok |
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