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Week - 1 |
Definition and categorization of identitiy and corporate identitiy |
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Week - 2 |
Definition and categorization of identitiy and corporate identitiy |
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Week - 3 |
Corporate identitiy and constitution of corporate identitiy |
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Week - 4 |
Corporate identitiy and constitution of corporate identitiy |
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Week - 5 |
Components of corporate identitiy |
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Week - 6 |
Corporate identity and corporate reputation |
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Week - 7 |
Mid-term |
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Week - 8 |
Concepts of image and corporate image |
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Week - 9 |
Concepts of image and corporate image |
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Week - 10 |
The variety and functions of image |
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Week - 11 |
The variety and functions of image |
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Week - 12 |
Constitution of corporate image and target audience |
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Week - 13 |
İmage strategy and policies |
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Week - 14 |
Final exam |
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