Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The concepts of brand and brand management
Week - 2	Job Descriptions of the Marketing Unit and Marketing Plan
Week - 3	Job Descriptions of the Marketing Unit and Marketing Plan
Week - 4	Market Analysis
Week - 5	Market Analysis
Week - 6	Segmentation
Week - 7	Midterm
Week - 8	Positioning
Week - 9	Brand Identity and Personality
Week - 10	Brand Identity and Personality
Week - 11	Brand architecture
Week - 12	Brand architecture
Week - 13	Different Areas Where Brand Management Can Be Applied
Week - 14	Final Exam