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Week - 1
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Definition, tasks, and content of Marketing |
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Week - 2
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Components of the marketing concept. |
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Week - 3
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Economic marketing objectives
Among the economic marketing objectives in particular
Sales
Contribution margin,
Bereak Even contribution,
Prices and
Market share. |
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Week - 4
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Techniques of strategic marketing planning |
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Week - 5
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Portfoliotechnik, ABC-Analyse, Gap Analyse |
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Week - 6
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Portfoliotechnik, ABC-Analyse, Gap Analyse |
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Week - 7
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Situation Analysis in Marketing |
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Week - 8
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Market segmentation and market development strategies |
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Week - 9
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Planning the marketing mix |
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Week - 10
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Product Policy- Fundamentals of product policy |
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Week - 11
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Communication Policy - Fundamentals of Communication Policy |
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Week - 12
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Communication Policy - Fundamentals of Communication Policy |
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Week - 13
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Distribution Policy |
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Week - 14
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Marketing organization and controlling |
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