|
Week - 1 |
Course description |
|
Week - 2 |
Introduction to retailing |
|
Week - 3 |
Retail environment analysis |
|
Week - 4 |
Multi-channel retailing |
|
Week - 5 |
Understanding retail consumer behavior |
|
Week - 6 |
Strategic retail planning |
|
Week - 7 |
Strategic retail management |
|
Week - 8 |
Trade area analysis and site selection |
|
Week - 9 |
Retail operations: Store management |
|
Week - 10 |
Merchandise management |
|
Week - 11 |
Pricing and sales strategies |
|
Week - 12 |
Retail image |
|
Week - 13 |
Integrated marketing communications |
|
Week - 14 |
Sustainability in retailing |
Anadolu Info Package 
Turkish 
English