|
Week - 1
|
Course description |
|
Week - 2
|
Introduction to retailing |
|
Week - 3
|
Retail environment analysis |
|
Week - 4
|
Multi-channel retailing |
|
Week - 5
|
Understanding retail consumer behavior |
|
Week - 6
|
Strategic retail planning |
|
Week - 7
|
Strategic retail management |
|
Week - 8
|
Trade area analysis and site selection |
|
Week - 9
|
Retail operations: Store management |
|
Week - 10
|
Merchandise management |
|
Week - 11
|
Pricing and sales strategies |
|
Week - 12
|
Retail image |
|
Week - 13
|
Integrated marketing communications |
|
Week - 14
|
Sustainability in retailing |
Anadolu Info Package 
Turkish
English