Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Retail Management	PZL460	VIII. SEMESTER	2+0	5.0

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. RIDVAN KOCAMAN
Mode of Delivery	The mode of delivery of this course is face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	No list to read
Assessment methods and criteria	One mid-term and final exams
Work Placement	Work placement is appropriate for this lecture.
Catalog Content	Concept of retailing, retail environment elements, multi-channel use in retailing, consumer behavior, retail planning, trade area analysis and site selection, store management, merchandise management, pricing and sales strategies, retail image, integrated marketing communication, sustainability