Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Strategy and Marketing
Week - 2	Marketing Strategy and Sustainable Competitive Advantage
Week - 3	Strategic Marketing Management and Planning
Week - 4	Business Analysis
Week - 5	Industry and Competition Analysis
Week - 6	Customer Analysis
Week - 7	MIDTERM
Week - 8	Measuring Market Opportunities and Analysis of Market Attractiveness
Week - 9	Competition and Positioning Strategies
Week - 10	Product Life Cycle and Marketing Strategies - I
Week - 11	Product Life Cycle and Marketing Strategies - II
Week - 12	Marketing Strategies by Market Position
Week - 13	Implementation of Marketing Strategies
Week - 14	Evaluation of Marketing Strategies