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Week - 1
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Strategy and Marketing |
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Week - 2
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Marketing Strategy and Sustainable Competitive Advantage |
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Week - 3
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Strategic Marketing Management and Planning |
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Week - 4
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Business Analysis |
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Week - 5
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Industry and Competition Analysis |
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Week - 6
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Customer Analysis |
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Week - 7
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MIDTERM |
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Week - 8
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Measuring Market Opportunities and Analysis of Market Attractiveness |
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Week - 9
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Competition and Positioning Strategies |
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Week - 10
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Product Life Cycle and Marketing Strategies - I |
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Week - 11
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Product Life Cycle and Marketing Strategies - II |
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Week - 12
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Marketing Strategies by Market Position |
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Week - 13
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Implementation of Marketing Strategies |
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Week - 14
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Evaluation of Marketing Strategies |
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