| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. BAYRAM ZAFER ERDOĞAN |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course |
| Courses Recomended |
no |
| Recommended Reading List |
“Pazarlama Stratejileri: Yönetsel Bir Yaklaşım”, Editörler: Ömer Torlak ve Remzi Altunışık, 3. Baskı; Beta Basım Yayım Dağıtım, İstanbul. |
| Assessment methods and criteria |
1 Midterm, 1 Final |
| Work Placement |
no |
| Catalog Content |
Marketing Strategy: strategic view, strategy selection; Portfolio Analysis: Product Life Cycle, Portfolio Models; Business Analysis; Industrial Analysis; Market Analysis; Competition analysis; Business Environment Analysis; Customer Analysis; Sustainable Competition Analysis and Generic Strategies; Market Segmentation, Target Market Selection and Positioning; Marketing Mix Strategy; Growth Strategies: Product-market expansion; Formation and Implementation of Strategies; Application of Marketing Planning and Marketing Strategy. |
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