Akademik Dersler - İçerik

Explaining Advertising Campaign Process
Lists the stage of the advertising campaign process
Explains the sides of the advertising campaign
Explains the place of advertisement in integrated marketing communication
Explains situation analysis
Defines the situation analysis
Explains the components of situation analysis
Explains the factors affecting the product, market and consumer
Explains the importance of situation analysis in advertising campaign analysis
Explains the development of marketing strategy and creative strategy
Explains the creative strategies in advertising
List the charms and tactics used in advertisements
Explains the importance of brand value management in creating an advertising strategy
Explains other marketing communication tools
Explains media plan strategies
Defines the concept of media
defines the concept of media planning
Explains the importance of media plan strategies in the advertising campaign process
Defines the effectiveness metrics of the advertising campaign
Explains the methods used to measure the effectiveness of advertising