Akademik Dersler - İçerik

Consists of the actions that consumers take in regard to making decisions about purchasing various goods and services.
Focuses on the psychological and other factors that motivate people to either buy a product or reject it in favor of some other option.
Learns the factors that utilize the behaviors in a manner that motivates consumers to make purchases.
Understands the influences that consumer behavior is the self-image of the consumer.
Tries hard to feel himself good, to be admired and to get approved by others
To purchase the latest trendy clothing and the newest car loaded with extras, and being seen in the right places can be extremely important. By contrast, people who are less concerned with what others think are likely to focus on making purchases they deem as practical and capable of providing them with the comfort and service they require.
play a role in shaping consumer behavior in Cultural factors .
, hagling over prices before buying is considered an essential part of the process.
considerable influence on consumer behavior. motivated to purchase specific brands because people they admire have bought those same products.