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LO-1
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Knows the basic concepts of perception management |
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LO-2
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Knows the types of perception |
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LO-3
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Knows perception theories |
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LO-4
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Knows the features and basic principles of perception management |
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LO-5
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Explains perception management strategies |
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LO-6
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Defines the concepts of Propaganda, Public Diplomacy and Soft and Hard Power |
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LO-7
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Defines the concepts of Social Engineering and Political Management |
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LO-8
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Explains the role of the media in perception management. |