|
LO-1
|
Explains Basic Concepts: Defines the concepts of communication process, dynamics of mass communication and media literacy and summarizes the historical development of these concepts. |
|
LO-2
|
Adapting Media Theories to the Present Day: Interprets fundamental mass communication theories (Agenda Setting, Spiral of Silence, Enculturation) through the lens of today's digitized media ecosystem. |
|
LO-3
|
It analyzes the fictional structure of media: It examines how media reconstructs "reality" using its own language and how it operates perception management processes. |
|
LO-4
|
It evaluates audience transformation: In the transition from traditional mass society to network society, it compares the roles of those who transform from passive viewers to active digital media users. |
|
LO-5
|
It conducts critical media analysis: It questions current media agendas, news, and content from a critical media literacy perspective, producing its own independent assessments. |