|
LO-1
|
At the end of this course, students will be able to design a measurable Strategic Communication Plan using RACE/ROPE models. |
|
LO-2
|
Will be able to analyze a corporation's strategic market position using PESTEL and SWOT matrices. |
|
LO-3
|
Will be able to plan an Integrated Marketing Communications campaign for designated target audiences and market segments. |
|
LO-4
|
Will be able to examine the strategic alignment between corporate identity/culture and organizational communication structures. |
|
LO-5
|
Will be able to develop proactive and reactive Crisis Communication Scenarios against potential risk factors. |
|
LO-6
|
Will be able to report the performance of communication campaigns by measuring them against KPI and ROI metrics. |