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LO-1
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Students will be able to define marketing concepts and their scope. |
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LO-2
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Students will be able to explain the evolution of marketing approaches. |
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LO-3
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Students will be able to explain the relationship between marketing management and the environment. |
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LO-4
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Students will be able to recognize marketing information systems and marketing research applications. |
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LO-5
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Students will be able to explain consumer and industrial markets and their characteristics. |
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LO-6
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Students will be able to define the concepts of market segmentation and positioning. |