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LO-1
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Explains marketing and marketing management issue. |
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LO-2
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Explains the types and processes of marketing plans. |
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LO-3
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Defines consumer markets and industrial marketing. |
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LO-4
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Defines Market Analysis, Demand Forecast, Market Segmentation and Target Market Selection. |
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LO-5
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Explains product, price, place and promotion issues. |