Akademik Dersler - Tanıtım

Last Updated: 24/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL101 - Marketing Principles I	I. SEMESTER	3 +1	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ÖĞR. GÖR. DR. MEHMET GÖKHAN TURAN
Mode of Delivery	Face to face
Place of Delivery	On Campus
Used Educational Platforms	Face-to-face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	None
Recommended Resources	Principles of Marketing (2008). Ed. Serpil YILMAZ
Work Placement	None
Aims of the Course	To provide students with a strategic perspective on marketing activities by conveying the fundamental concepts and principles of modern marketing, as well as its importance and operational mechanisms.

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1	LO-1	The purpose of the Principles of Marketing I course is to provide information regarding the course objectives, fundamental resources, and the instructional methodology.	Lecture Question & Answer
Week - 2	LO-1	Introduction to marketing, the concept and scope of marketing.	Lecture Question & Answer Discussion Research and Inquiry
Week - 3	LO-2	The evolution of marketing concepts (approaches).	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 4	LO-3	The relationship between marketing management and the environment.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 5	LO-3	Process of marketing planning ve competitive marketing strategies.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 6	LO-3	Macro-environmental factors related to marketing decisions.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 7	LO-3	Micro-environmental factors related to marketing decisions.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 8	LO-4	Marketing information system.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 9	LO-4	Marketing research and the marketing research process.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 10	LO-5	The concept of the market and the characteristics of the consumer market, and the factors influencing the consumer market.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 11	LO-5	Industrial market and features.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 12	LO-5	Factors effecting industrial customer/user purchasing behavior.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 13	LO-6	Market segmentation	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 14	LO-6	Positioning and differentiation.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry

Decent Work and Economic Growth Industry, Innovation and Infrastructure Responsible Production and Consumption Climate Action

Economics, Finance and Management Entrepreneurship Logistics and Supply Chain Innovation Skills

Open-Ended Test Homework

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	50
Homework	1	20
Toplam (%)		100