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LO-1
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Learning Outcomes 1: The student will explain what is the concept of digital communications and new media, and the development and characteristics of them.
Objectives:
• List new communication technologies.
• List the advantages of digital language.
• Explain the development of communication technologies.
• Explain the technological convergence.
• Explain the concept of new media.
• Explain the features of the new media.
• Explain to access to new media tools and software
Learning Outcomes 2: Students will be able to explain the effects of new media.
Objectives:
• Explain the problematic effects in the context of new media.
• Illustrate the practical use of new media.
• List the opportunities, risks and barriers for new media environment.
• Explain the new media literacy.
Learning Outcomes 3: Students will be able to explain the concept of social media and what it is and how is the social media interaction.
Objectives:
• Classify social media platforms.
• Describe the features and the development of social media platforms
• Illustrate the social media platforms.
• Explain the functions and dimensions of the interaction in social media
• Explain and illustrate the concept of social media community .
Learning Outcomes 4: Students will be able to explain the usage of social media in corporate communications and brand communication and be able to explain how we treat the global context.
Objectives:
• Explain how social media is taken into consideration in terms of the corporate communications.
• Explains how to use social media as a tool of corporate communication.
• Illustrate corporate communication applicationsin social media.
• Explain the reasons for getting involved in social media brands.
• Discuss the impact of social media branding.
• Explain what is a global social media applications.
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