Akademik Dersler - Tanıtım

Last Updated: 02/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
İLT206U -	II. SEMESTER	0 +0	5.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)
Mode of Delivery	This course is designed completely as a distance learning course. Namely, learners are expected to study individually and take the exams when they feel ready. It is a self-study course.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	-
Recommended Resources	The textbook indicated below is the main required reading material in this course. However, learners may use some other materials, such as resources on the Internet, related to the topics covered in the required text.Öztürk Mesude Canan (edt) (2013), Dijital İletişim ve Yeni Medya, Anadolu Üniversitesi yayınları No: 2956
Work Placement	No work placement is required.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Development of New Communication Technologies
Week - 2		New Media as a Change Tool
Week - 3		New Media as a Change Tool
Week - 4		Effects of New Media Use
Week - 5		Effects of New Media Use
Week - 6		Social Media Platforms
Week - 7		Social Media Platforms
Week - 8		Interaction in Social Media
Week - 9		Social Media and Corporate Communications
Week - 10		Social Media and Corporate Communications
Week - 11		Brand Management in Social Media
Week - 12		Brand Management in Social Media
Week - 13		Globalization and Social Media Applications
Week - 14		Globalization and Social Media Applications

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)