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LO-1
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Be able to distinguish what the concept of public relations writing is and classify the phases of effective message writing process |
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LO-2
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Be able to distinguish what news writing and techniques are in terms of Public Relations Writing and design these techniques |
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LO-3
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Be able to distinguish what a press release is and decide on which topics a press release can be written |
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LO-4
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Be able to design applications for the most effective use of communication tools used for public relations |
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LO-5
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Be able to developing a public relations campaign |