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LO-1
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Will be able to distinguish and explain the different approaches to Cultural and Social aspects of Internet and Mobile Technologies. |
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LO-2
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Will be able to express the concept and foundations of Mobile marketing |
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LO-3
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Will be able to explain mobile commerce concept and process |
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LO-4
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Will be able to explain and distinguish mobile advertising and its variations from each other |
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LO-5
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Will be able to notice a successful mobile marketing campaign and give examples from the world |
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LO-6
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Will be able to understand and discuss the situation of Internet and Mobile marketing in Turkey |
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LO-7
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Will be able to be informed of data and data mining and will be able to discuss the importance of them |
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LO-8
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Will be able to express the ethical and legal aspects of Internet and Mobile marketing and will be able to evaluate the incidents in those aspects |