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LO-1
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Be able to explain the importance of scientific research in public relations |
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LO-2
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Be able to identify the research problem and method |
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LO-3
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Be able to distinguish quantitative and qualitative researches |
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LO-4
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Be able to explain quantitative and qualitative research models |
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LO-5
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Be able to list web analytic terms |
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LO-6
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Be able to determine quantitative data collection methods |
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LO-7
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Be able to define the ethical issues in public relations |