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LO-1
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Can explain the concept of event and event management process, understand event marketing |
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LO-2
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Will be able to understand the relationship between public relations and marketing concepts, explain the concept of public relations for marketing purposes and will be able to learn the strategies and tools of the concept of public relations for marketing purposes |
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LO-3
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Will be able to explain the scope and purposes of sponsorship, types of sponsorship and sponsorship program process. |
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LO-4
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Will be able to explain the trend from traditional public relations to digital public relations and social media tools and platforms used in digital public relations. |
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LO-5
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Will be able to explain the concept and relationship between investor relations and financial public relations. describe the concept of stakeholder |
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LO-6
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Explain the pressure and interest groups,
Will be able to explain lobbying and its qualifications
Explain the types of lobbying |
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LO-7
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Will be able to explain the concept of ethics,
Will be able to list the theories used by the discipline of ethics
Will be able to explain ethical codes, important laws, rules and principles in public relations
Will be able to list ethical decision making models in public relations |
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LO-8
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Will be able to explain the factors that determine the framework of the concept of international public relations.
Will be able to explain the place and importance of intercultural communication in international public relations.
Will be able to explain the actors performing international public relations practices
Will be able to explain public relations practices in an international context
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