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LO-1
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Will be able to define the basic concepts of media economy and manegement.
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LO-2
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Will be able to evaluate the media atmosphere in macro sense within the framework of concentration and ownership structures in the media.
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LO-3
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Will be able to interpret the functioning of the advertising industry, which is one of the important income sources of both traditional and new media.
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LO-4
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Will be able to define press economy and management.
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LO-5
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Will be able to explain the economy and management structure of the radio and television industry.
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LO-6
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Will be able to discuss the economy and management structure of the cinema industry. |
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LO-7
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Will be able to evaluate the relationship between the creative industry, new economy and informational-promotional capitalism in the context of new media and social networks. |
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LO-8
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Will be able to explain the working conditions and social rights of intellectual workers in the media. |